Are Amazon Go Stores Putting Consumer Data At Risk?

PETER ZABORSZKY, BESTVPN | December 3, 2018

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Amazon has fundamentally changed both how consumers shop and the physical retail landscape across the U.S. While many retail stalwarts are closing stores or downsizing, Amazon instead is opening its own brick-and-mortar locations. Amazon has found its niche. It has successfully seduced the U.S. population. And, now that it has people hooked on mass convenience, it hopes it can encourage them to keep spending. Amazon Go stores are just the latest phase in the shopping titan’s evolution. With 3,000 stores expected to be built by 2021, it appears that the American shopper is headed for one of the most invasive, privacy-eroding shifts in consumer habits ever known. It is no secret that Amazon likes data. The firm has used its online position to intricately analyze its subscriber’s shopping habits. The result has been unprecedented capabilities to spot shopping trends, understand stock demand, and target products to both geographic locations and individuals in vastly more effective ways. The result? Profit, lots of profit.

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OEConnection (OEC) is a technology leader of original equipment (OE) automotive parts software solutions. A joint venture between General Motors and Ford Motor Company, OEC provides parts e-commerce technology for all automakers and serves over 60,000 dealership and repair shop customers. OEC strives to achieve a work-life balance and a challenging, supportive and fun work environment. With celebrations for business and community achievements, competitions for charitable fundraising, on-site café, fitness center, massages and health coaches, and opportunities to engage the family with company events, OEC believes in happy associates and corporate social responsibility.

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