Applying the Netflix Customer Experience to Retail

SIMON JAFFERY-REED | March 12, 2019

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When historians look to this century, there will be quite a few companies that stand out. Tesla is one, as are Uber and Airbnb. However, the three consumer platforms that will truly be seen as forward thinking and disrupting “business as usual” are Spotify, Netflix and Instagram. All three of these platforms have dramatically changed how we consume content and how we engage with the brands we love. The latter three companies are also ground-breaking trailblazers when it comes to their efficient browsing capabilities and consumer-friendly user interfaces powered by personalization. When Netflix matured beyond basic search by keywords, it adopted advanced personalization that uses data from what its customers liked or didn’t to find just the right shows based on what they (and others) watched previously.

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Axis Bank

Incorporated in 1994, Axis Bank has emerged as one of India’s most trusted banks and the third largest in the private sector. It is among the country’s first new generation private sector banks, & offers the entire spectrum of financial services to customer segments, spanning large & mid-corporates, SME & retail businesses.

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Spotlight

Axis Bank

Incorporated in 1994, Axis Bank has emerged as one of India’s most trusted banks and the third largest in the private sector. It is among the country’s first new generation private sector banks, & offers the entire spectrum of financial services to customer segments, spanning large & mid-corporates, SME & retail businesses.

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