Applying the Netflix Customer Experience to Retail

SIMON JAFFERY-REED | March 12, 2019

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When historians look to this century, there will be quite a few companies that stand out. Tesla is one, as are Uber and Airbnb. However, the three consumer platforms that will truly be seen as forward thinking and disrupting “business as usual” are Spotify, Netflix and Instagram. All three of these platforms have dramatically changed how we consume content and how we engage with the brands we love. The latter three companies are also ground-breaking trailblazers when it comes to their efficient browsing capabilities and consumer-friendly user interfaces powered by personalization. When Netflix matured beyond basic search by keywords, it adopted advanced personalization that uses data from what its customers liked or didn’t to find just the right shows based on what they (and others) watched previously.

Spotlight

Primark Stores Limited

Adored by fashion fans Primark is widely established as the destination store for keeping up with the latest looks without breaking the bank. We offer a diverse range of products, stocking everything from baby and kids, to womens, mens, home, accessories, beauty products and confectionery. Primark opened its first store in Dublin in 1969 under the name Penneys and today operates over 300 stores in ten countries across Europe while growing our presence in the United States. Primark is an exciting company where no two days are the same. We operate at fast pace across all functions and aim to deliver amazing fashion and amazing prices to our customers every day.

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Spotlight

Primark Stores Limited

Adored by fashion fans Primark is widely established as the destination store for keeping up with the latest looks without breaking the bank. We offer a diverse range of products, stocking everything from baby and kids, to womens, mens, home, accessories, beauty products and confectionery. Primark opened its first store in Dublin in 1969 under the name Penneys and today operates over 300 stores in ten countries across Europe while growing our presence in the United States. Primark is an exciting company where no two days are the same. We operate at fast pace across all functions and aim to deliver amazing fashion and amazing prices to our customers every day.

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