Application of Big Data in Retail

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Retail industry has its own share of data tsunami to grapple with. As in any other field, big data in retail presents both a challenge and opportunity. Applying predictive and prescriptive data analytics in real time, retailers can glean valuable insights from their multifarious data and win customers in an extremely competitive marketplace. This white paper explores five distinct areas where retailers can apply big data analytics to increase customer engagement and improve bottom line. It traces the transformative opportunities ushered in by big data in retail through a case study and proposes a pragmatic path for merchants starting out on the retail analytics journey.

Spotlight

Ideel Inc

Ideel offers its members online access to designer brands at up to 70 percent off retail every day. Ideel's limited-time sales feature the most sought-after brands in women’s and men’s apparel, shoes, and accessories, plus home must-haves. Ideel has brought the world Style Every Day since 2006 and officially joined the Groupon family in January 2014.

OTHER ARTICLES

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Spotlight

Ideel Inc

Ideel offers its members online access to designer brands at up to 70 percent off retail every day. Ideel's limited-time sales feature the most sought-after brands in women’s and men’s apparel, shoes, and accessories, plus home must-haves. Ideel has brought the world Style Every Day since 2006 and officially joined the Groupon family in January 2014.

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