Annual Retail Survey 2018

| January 16, 2018

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Now in its fourth consecutive year, the KPMG Annual Retail Survey looks at the buying, returns and brand experience of over 1,600 KPMG employees in their capacity as consumers.Their insight gives us a clear customer perspective of the UK’s shifting retail eco-system throughout Black Friday and the festive shopping period, and their experiences at every stage of the customer journey whether they chose to buy in-store or online. Last year, we watched Black Friday continue to extend its reach, with social networking and mobile engagement driving record spending online. A year on and the looming shadow of Brexit, heightened inflation and rising interest rates have steadied growth and pared the sales period, making waves across every rung of the supply chain.

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Koala’s mission is to become the smartest way to buy high-quality furniture online. Combining customer-centric products, a world-class technology and fulfilment platform, and incredible customer service, we’ve set out to change the way people buy and enjoy furniture.

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Spotlight

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