Analytics for digital retail

| November 24, 2017

article image
The advent of organized retail propelled businesses to reach out to a wider spectrum of consumers in an effort to increase market share. This gave rise to various marketing channels and mediums for retailers to communicate with their consumers. Consumers use multiple channels such as stores, web, social and wireless devices (mobiles, tablets), to perform multiple tasks. So, the retailer has to take the initiative to reach out to these consumer segments and leverage their presence.

Spotlight

PALO IT

PALO IT is an international innovation consultancy specialised in Human-Centered Design, Agile Software Development and in the Transformation of forward-thinking companies.Our approach takes the best of Design Thinking, Agile and DevOps to help our clients disrupt their industry, reduce their time-to-market and successfully run their digital transformation. Collaboration, creativity and entrepreneurship – these are at the heart of everything we do.

OTHER ARTICLES

3 Reasons Why Divante is The Solution To Your eCommerce Software Needs

Article | March 3, 2020

If you own a business, then hiring an eCommerce Software house is vital and will help you to gain a competitive advantage. An excellent eCommerce software house will provide you with software solutions that help you to manage your online business. All around the world, businesses are utilizing eCommerce software to help them with their online stores. Developing an eCommerce platform is not easy and the process is more detailed and elaborate than building a website. However, once eCommerce software has been set-up, users will find it easier to navigate through the platform perform simple tasks such as buying and selling. eCommerce software can help you with: Organizing your online inventory

Read More

How is Point of Sale Software Changing in 2020?

Article | June 25, 2020

All great businesses are blooming on the edifice of POS, which stands for Point of Sale System. Every inch of your business consistency, management, and profits is subjected wholly and solely to the retail POS system. As we all are aware of its importance in a business and how effectively it tends to expand business empires and profits. In other words, a retail POS system is like a Midas touch to your business; it enhances it and enhances it for good, adorning it with golden profits. The idea of POS software is simple. It excludes every chance of human errors and inconsistencies, holds back your company's loss, and increases the productivity of your checkout counter. This is all it does, and all of these tasks are simple, but they are reassuring business tactics that ensure promising gains and remarkable retail growth.

Read More

How Retailers Can Utilize In-Store Digital Signage

Article | February 10, 2020

Consumer attention is shifting. Brick-and-mortar stores must now compete with e-retailers as customers spend more time online, thanks to targeted ads and personalized deals. As noted by Digital eCommerce, online sales rose almost 18 percent last year to $3.46 trillion worldwide and are on track to top $892 billion across the U.S. in less than two years. This shift has alerted most brands to the need for a retail evolution to ensure ongoing success. With e-commerce sales still accounting for just under 10 percent of retail revenues, businesses have an opportunity to boost sales and raise their brand profile — if they can reliably capture consumer interest. One solution: effective and engaging digital signage. Retailers Can Capture Crucial In-Store Moments To capture attention and drive conversion, businesses must capitalize on what Google calls micro-moments, when customers leverage their mobile devices to discover more information, find a price or pinpoint a vendor online.

Read More

Is It Too Early To Buy Retail Stocks?

Article | March 29, 2020

The coronavirus outbreak has been particularly lethal for the retail sector. The industry has been dealing with a variety of problems from store shutdowns to declines in tourism to a drop in demand for products considered non-essential. The SPDR S&P Retail ETF has fallen 25% this month, compared with a 14% decline for the S&P 500 Index. Before answering that question, we should take a look at the status of the current pandemic and its impact on the economy. Cases of COVID-19, the illness caused by the new coronavirus, have reached more than 600,000 worldwide. The U.S. now has the largest number of confirmed cases in the world, surpassing China and Italy. On a seasonally-adjusted basis, U.S. jobless claims surged to more than 3 million for the week ending March 21 a new record due to disruption from the outbreak, according to the U.S. Department of Labor.

Read More

Spotlight

PALO IT

PALO IT is an international innovation consultancy specialised in Human-Centered Design, Agile Software Development and in the Transformation of forward-thinking companies.Our approach takes the best of Design Thinking, Agile and DevOps to help our clients disrupt their industry, reduce their time-to-market and successfully run their digital transformation. Collaboration, creativity and entrepreneurship – these are at the heart of everything we do.

Events