Amazon's new retail store is stocked with the site's top rated items

NATALIE GAGLIORDI | September 26, 2018

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Amazon on Thursday is opening a new physical retail location in New York's SoHo neighborhood that blends the comfort of online reviews with the gratification of in-store shopping. Called Amazon 4-star, the store will only feature items that are rated four stars or above by Amazon's online buyers. Amazon's even displaying verified customer reviews on cards next to the merchandise, and highlighting products that are trending in the digital realm. "Today, the average rating of all the products in Amazon 4-star is 4.4 stars, and collectively, the products in store have earned more than 1.8 million 5-star customer reviews," the company says. The store will also serve as an advert for Amazon Prime, as digital price tags on the merchandise will show off the discount Prime Members receive on each item. Naturally, Amazon is making it so customers who aren't already Prime members can sign up on the spot for a free 30-day trial to snag the Amazon.com price in store.

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