Amazon won Thanksgiving and Black Friday as retail strategy varied

| December 19, 2017

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According to the competitive intelligence and consumer insights firm, Amazon processed 5.6m transactions on Thanksgiving Day and 7.1m transactions on Black Friday. All told, of the top 50 retailers in the U.S., Amazon captured nearly half (45.1%) of all transactions on Thanksgiving Day and over half (54.9%) of transactions on Black Friday. These figures far eclipsed the second and third most prolific online sellers, Walmart and Best Buy, which accounted for 13.9% and 8.3% of all transactions on Thanksgiving Day and 8.8% and 5% of all transactions on Black Friday, respectively, demonstrating just how well Amazon's formidability extends to the holiday shopping season despite significant efforts by the competition.

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Retail Insights is an boutique company that shelves point solutions; aims to engage, resolve and support day to day challenges of our customers. With a strong domain expertise in Retail as a backbone and handpicked technology leaders, we make a wonderful team driving next generation retail solutions. (www.theretailinsights.com)

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Spotlight

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Retail Insights is an boutique company that shelves point solutions; aims to engage, resolve and support day to day challenges of our customers. With a strong domain expertise in Retail as a backbone and handpicked technology leaders, we make a wonderful team driving next generation retail solutions. (www.theretailinsights.com)

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