Amazon Wants to Place Ads in Your EBooks and Videos

INA STEINER | March 12, 2019

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Part of the attraction of online advertising is that you can change the ads anytime, including the content of the ads and the advertisers, and you can make them contextual. So far that kind of advertising has escaped digital content like ebooks and streaming shows and movies, but a patent from Amazon indicates that may change. "Content developers, producers, publishers, distributors and the like seek to generate revenue from content items. Revenue can be generated by charging for consumption of content items such as by selling a music album or a book. Revenue can also be generated by charging advertisers to place advertisements in content items. Broadcast television is one example of generating revenue through advertisements. A combination of advertisements and payment by consumers, such as in a newspaper or cable television, is also possible.

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HomeShop18

HomeShop18 is India’s first comprehensive virtual retail business, selling credible brands to customers nationally, operating in a multimedia environment including Internet, TV and via mobile. Started in 2011, HomeShop18.com is the e-commerce arm which is setting a benchmark in the ecommerce industry by offering innovative, differentiated and demonstrative retail experiences on the Internet. And with the introduction on mobile shopping in 2013, Homeshop18 redefines the way consumers shop. Present over all virtual platforms of shopping, HomeShop18.com has emerged as the largest e-retailer in India with monthly reach of 8.1 million unique visitors and an increase of 119.4% year-on-year growth (ComScore June 2013)

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