Amazon puts 'top brand' label on some big name brands including Nike and Under Armour

| August 20, 2019

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Amazon.com is designating products sold by certain companies as "top brands," a test that if widely implemented could ease tension between the online retail giant and big-name companies used to favorable positioning at brick-and-mortar retailers. The company appended a "top brand" label to products from Speedo, New Balance, Under Armour and Fruit of the Loom in some product search results, Marketplace Pulse, a New York e-commerce research firm, said on Friday. An Amazon spokeswoman confirmed the company is testing the label on fashion items, basing the designation on brands that are popular with customers.

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