Amazon Prime Day boosts overall online sales, retail activity

JUDY MOTTL | July 17, 2018

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As Amazon Prime Day continues through Wednesday competing retailers are launching their own unique sales to tap into what's fast become one of the busiest e-commerce days of the year.The Prime Day event, reveals Coresight Research, will spur $3.4 billion in worldwide sales a robust spike over last year's estimated $2.4 billion, according to an AP report. Amazon, for the record, has never released any sales data since launching the event in 2015.Competitors have begun hosting their own special sales events in response to Prime Day, notably Wayfair.com's Way Day event this past April. The furniture retailer's event was one of its biggest sales day to date.While Target launched a special sales event for today, other retailers are driving big sales moves as well, including Macy's, Kohl's and eBay. Macy's, for example, held a Black Friday in July sale Tuesday and Target held its own one-day online-only event.

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