Amazon opens an upscale version of the old five and dime in New York what's the real goal?

ELIZABETH WEISE | September 26, 2018

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In yet another foray into the brick-and-mortar world, Amazon opened a general merchandise store in New York City on Thursday, offering mostly new and trending items on the company’s website, items which have four or five star reviews or which are top sellers. “We’re always looking for more ways to engage our customers. A lot of customers like to shop online, but they also like to shop in stores,” said Cameron Janes, Amazon’s vice president for physical retail. The Amazon 4-star store will sell consumer electronics, kitchen, home, toys, books, and games, among other items. To leverage Amazon's deep knowledge of what Americans want, peppered throughout the store will be “Most-Wished-For” displays showing collections of products that are most frequently added to Amazon.com Wish Lists. There will also be a "Trending Around NYC” section.

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Boardriders

Boardriders, Inc., is the world’s leading action sports and lifestyle company that designs, produces and distributes branded apparel, footwear and accessories for Boardriders around the world. The Company’s apparel and footwear brands, represent a casual lifestyle for young‐minded people who are inspired by a passion for outdoor action sports. The Company’s Quiksilver, Billabong, Roxy, DC Shoes, RVCA, Element, VonZipper, Xcel, Kustom and Palmers brands have authentic roots and heritage in surf, snow and skate. With approximately 10,000 team members globally, the Company’s products are sold in more than 110 countries in a wide range of distribution, including surf shops, skate shops, snow shops, its proprietary Boardriders stores and other Company‐owned retail stores, select department stores and through various e‐ commerce channels.

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