Amazon opens an upscale version of the old five and dime in New York what's the real goal?

ELIZABETH WEISE | September 26, 2018

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In yet another foray into the brick-and-mortar world, Amazon opened a general merchandise store in New York City on Thursday, offering mostly new and trending items on the company’s website, items which have four or five star reviews or which are top sellers. “We’re always looking for more ways to engage our customers. A lot of customers like to shop online, but they also like to shop in stores,” said Cameron Janes, Amazon’s vice president for physical retail. The Amazon 4-star store will sell consumer electronics, kitchen, home, toys, books, and games, among other items. To leverage Amazon's deep knowledge of what Americans want, peppered throughout the store will be “Most-Wished-For” displays showing collections of products that are most frequently added to Amazon.com Wish Lists. There will also be a "Trending Around NYC” section.

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