Amazon, Old Navy, and Best Buy lead holiday retail on Value

TED MARZILLI | November 15, 2018

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Now that all the costumes and candy of Halloween have been put away, the holiday shopping season has emerged from hibernation.According to the latest data from YouGov Plan & Track, Amazon, Old Navy, and Best Buy are currently leading a group of national retailers in terms of perceived value. When asked if they think Amazon represents either good or poor value for their money, US consumers aged 18+ gave the retailer a score of positive 52.9 on a scale ranging from -100 to +100. Other brands that made YouGov's top 10 list on Value include Walmart, Target, Costco, eBay, Kohl's, Bed Bath & Beyond, and J.C. Penney.As for Ad Awareness, Walmart presently leads the pack. At the moment, 43.9% of American adults recall seeing an ad for the brand at some point in the past two weeks.Target (40.9%), Best Buy (35.5%), and Old Navy (35.1%) come in second, third, and fourth place, respectively.

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