Amazon Marketplace Strategy

| March 15, 2017

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This white paper is an introduction to selling on the Amazon.com selling platform. It discusses what the Amazon Marketplace is, how customers shop on the platform, competition for the Buy Box and the different business models for selling on Amazon.com.

Spotlight

African Payment Gateway ( APG S.A)

The main activity of African Payment Gateway (APG SA) is the issuance of payment means for customers of micro-finance institutions in Africa, postal and postal banks in Africa, distributors of credit transfer operators money as well as customers of mobile money operators. 1- Switching being at the heart of our strategy is summarized in 4 main axes: Issuance; Acquirance; Routing; Deployment of small businesses and ATMs in kiosk mode for microfinance and postal services.

OTHER ARTICLES

How PWAs Empower Retailers to Exceed Customer Expectations

Article | March 4, 2020

If you can blink twice before a retail website or app loads, it’s likely that brand is losing potential customers in those seemingly fleeting moments. According to Google data, mobile page speeds take an average of 15 seconds to load. That number could have serious consequences when you consider that Akamai’s The State of Online Retail Performance study found 53 percent of mobile site visitors leave a page if it takes longer than three seconds to load. For retailers, a one-second delay in mobile load times can impact conversion rates by up to 20 percent. The longer the load time, the higher the bounce rate, and the less time a shopper will spend on a retailer’s website and/or app. This means retailers are losing the opportunity to expose shoppers to more merchandise and ultimately convert those visitors into buyers.

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SEE WHO IS SPEAKING AT MPC20!

Article | July 16, 2020

This year, we’ve rounded up an incredible lineup of industry experts to share their knowledge about the latest FinTech technologies, innovations, and trends for our now virtual MPC20. Our generous sponsors are covering your ticket in full—a $599 expense. If you haven’t locked down your seat yet, you can do so here using the code VICTORY2020 for your complimentary discount: As a guest, you can expect the same quality content as years past, now with virtual perks such as an exclusive digital wallet, gift cards, attendee rewards, and more. We’ll cover key topics including the post-COVID consumer journey, the COVID-19 impact on payments, the 5G future, and other relevant topics.

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eCommerce losses to online payment fraud to exceed $25bn annually by 2024

Article | April 1, 2020

Ecommerce merchants are set to lose in excess of $25bn to online payment fraud by 2024, from just of $17 billion in 2020, despite the ongoing implementation of SCA (Secure Customer Authentication) in Europe. The new study from Juniper Research, Online Payment Fraud: Emerging Threats, Segment Analysis & Market Forecasts 2020-2024, finds that the popularity of eCommerce and increased card-present security with the introduction of EMV, have made eCommerce payments a compelling target for fraudsters. The research highlighted that eCommerce merchants outside Europe must adopt similar measures to SCA, including two-factor authentication, or they will suffer from increasing levels of sophisticated fraud. Payment gateways will be vital to ensure that these security requirements are implemented at scale.

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What are the biggest barriers to AI adoption for retailers?

Article | February 24, 2020

According to KPMG’s “Living in an AI World 2020 Report,” retailers have some optimism, some skepticism and some pessimism about how artificial intelligence (AI) will impact the industry. The study explored how 751 insiders across five industries, including retail, view the future of AI in their sectors. On the downside, 64 percent of retail insiders agreed that the use of AI to help businesses is more hype than reality right now. The study also identified numerous challenges retailers believe they face in capitalizing on AI’s potential: AI readiness: Just 43 percent of retail respondents believe their employees are prepared for AI adoption. Relatedly, only 52 percent say their companies offer any type of AI training.

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Spotlight

African Payment Gateway ( APG S.A)

The main activity of African Payment Gateway (APG SA) is the issuance of payment means for customers of micro-finance institutions in Africa, postal and postal banks in Africa, distributors of credit transfer operators money as well as customers of mobile money operators. 1- Switching being at the heart of our strategy is summarized in 4 main axes: Issuance; Acquirance; Routing; Deployment of small businesses and ATMs in kiosk mode for microfinance and postal services.

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