Amazon launches UPI payments in India, taking on Paytm, Walmart and Google

HARICHANDAN ARAKALI | February 14, 2019

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Amazon has enabled payments via India’s unified payments interface for customers using Android smartphones, the segment that comprises the bulk of smartphone users in the country.The Seattle-based ecommerce giant’s Amazon Pay unit has partnered with India’s Axis Bank to issue UPI IDs to its customers. They can link their bank accounts on their Amazon mobile app and make fast, easy, and secure payments directly from their bank accounts, the company said in a press release on February 14.Customers can use their Amazon Pay UPI ID to shop on Amazon.in, and also to make payments for recharges and bill payments, without entering bank account or debit card credentials, or going through a multi-layer process to pay from their bank accounts.“It’s high time. They should have done this even earlier,” Arnav Gupta, digital business strategy analyst at Forrester Research, said to Forbes India in a phone call from New Delhi.

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