Amazon launch lifts Aussie online retail sales but not all brands benefit

| June 19, 2018

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Fresh research by Mindshare into the effect of Amazon on Australia's online retail landscape shows it's transforming consumer behaviour but there are winners and losers Amazon’s launch in Australia has significantly boosted online shopping behaviour across the wider local retail landscape, generating more sales across a wider array of local ecommerce and brand websites. But not everyone is benefitting and those in the mid-share, mid-market space stand to lose the most from the US giant’s arrival on our shore long term.  Those are just some of the top-line findings from Mindshare’s latest research into ‘The Amazon effect’, launched today. The report set out to answer six core questions about Amazon’s impact, from the extent to which its debut has hurt or helped local ecommerce players, to shopper activity, what consumers are buying online and how well positioned the company is for the long term.

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