Amazon is reportedly launching a retargeting ad product

PATRICIO ROBLES | May 15, 2018

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Without much fanfare, Amazon has managed to build a billion-dollar advertising business.That’s not so surprising when one considers that, depending on who you ask, roughly 50% of consumers in the US start a product search on the company’s site or in its mobile app, and many more consult Amazon before finalizing a purchasing decision.Because Amazon plays such a huge role in the shopping lives of consumers, even companies that still move most of their product through other channels, such as L’Oréal, and brands that have tried to avoid Amazon’s pull, such as Nike, are increasingly finding that they have little choice but to work with the ecommerce behemoth in some way.With Amazon capturing so much of the online retail market in the US, it has amassed a treasure trove of customer data that is likely far more rich in information than that held by any other company, including digital ad giant Google.

Spotlight

APMEX, Inc.

For more than 15 years, APMEX has been one of the nation’s largest Precious Metals e-retailers. Boasting over $14 billion in transactions, APMEX was recently ranked #1 Specialty E-Retailer and #42 out of 500 e-retailers according to Internet Retailer Magazine. APMEX provides quality products, outstanding customer service and amazingly fast delivery to our rapidly expanding base of individual and corporate customers.

OTHER ARTICLES

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Article | March 3, 2020

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How to Boost Donations Through Online Point-of-Sale Fundraising

Article | February 17, 2020

According to data firm Statista’s most recent e-commerce outlook, Americans will spend over $1,500 online each over the next 12 months. Moreover, that number is expected to surge even higher as Americans opt to do their holiday shopping online rather than wind their way through those infamous, in-store holiday crowds. If your nonprofit is able to turn that online shopping activity into a fundraising stream, there’s massive potential to boost donations. And the good news is that it’s not incredibly difficult to get started. Below, we’ll walk through how you can get your organization set up to accept these donations during your community’s online point-of-sale moments. First, however, we’ll explore the overall value of point-of-sale fundraising and why you need to consider it as a viable strategy for your nonprofit.

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3 SEO Lessons from Amazon for Ecommerce Product Pages

Article | March 8, 2020

Product detail pages on Amazon rank for roughly 34 million keywords in Google in the U.S. In this post, I’ll address three tips for optimizing the product pages on your own ecommerce site using lessons from Amazon. The name of a product greatly influences organic search rankings. Product names are typically in title tags, heading tags (H1, H2), and other metadata. Search engines use product names for relevance signals, and shoppers use them to scan search-result pages. Product names are important for Amazon’s site search. Thus merchants tend to go overboard there. The principle, however, is the same for optimizing search on Google or Amazon. Highly descriptive product names such as “Deck Plus #10 x 3-in Ceramic Deck Screws” leave little doubt both to searchers scanning the results page and to search engine algorithms. However, when a product name is more general, such as “Cuisinart Electric Cordless Tea Kettle,” neither searchers nor engines know with certainty what’s on the page. Which Cuisinart electric kettle is it? Stainless steel or plastic? Big or small?

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Walmart will cut store hours starting Sunday to give workers time to restock

Article | March 15, 2020

Walmart Inc., the biggest U.S. retailer, will cut its store operating hours starting Sunday to give its workers time to restock shelves as the coronavirus outbreak intensifies. The pandemic is prompting Americans to buy more groceries and other daily necessities, often emptying shelves in anticipation of an extended period of so-called social distancing or self-isolation. The number of confirmed Covid-19 cases globally has risen to almost 152,000, with deaths nearing 5,700. “I don’t think any of us have been through an experience like this,” Dacona Smith, Walmart’s U.S. executive vice president and chief operating officer, said in a statement, adding that the change is to ensure “associates are able to stock the products” that are in demand. Stores and neighborhood markets some operating as long as 24 hours a day will open from 6 a.m. to 11 p.m., while those with shorter hours will retain their existing schedules, the Bentonville, Ark.-based company said.

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Spotlight

APMEX, Inc.

For more than 15 years, APMEX has been one of the nation’s largest Precious Metals e-retailers. Boasting over $14 billion in transactions, APMEX was recently ranked #1 Specialty E-Retailer and #42 out of 500 e-retailers according to Internet Retailer Magazine. APMEX provides quality products, outstanding customer service and amazingly fast delivery to our rapidly expanding base of individual and corporate customers.

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