Amazon is reportedly launching a retargeting ad product

PATRICIO ROBLES | May 15, 2018

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Without much fanfare, Amazon has managed to build a billion-dollar advertising business.That’s not so surprising when one considers that, depending on who you ask, roughly 50% of consumers in the US start a product search on the company’s site or in its mobile app, and many more consult Amazon before finalizing a purchasing decision.Because Amazon plays such a huge role in the shopping lives of consumers, even companies that still move most of their product through other channels, such as L’Oréal, and brands that have tried to avoid Amazon’s pull, such as Nike, are increasingly finding that they have little choice but to work with the ecommerce behemoth in some way.With Amazon capturing so much of the online retail market in the US, it has amassed a treasure trove of customer data that is likely far more rich in information than that held by any other company, including digital ad giant Google.

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ABOUT PEOPLE! Mobly was born in 2011 and today is a reference in furniture and decoration throughout the country and was idealized from entrepreneurs who, while studying abroad, were interested in digital business models. Upon returning to Brazil, they saw an opportunity to sell furniture and decorative items to leave the homes of Brazilians even more with their way.

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Spotlight

Mobly

ABOUT PEOPLE! Mobly was born in 2011 and today is a reference in furniture and decoration throughout the country and was idealized from entrepreneurs who, while studying abroad, were interested in digital business models. Upon returning to Brazil, they saw an opportunity to sell furniture and decorative items to leave the homes of Brazilians even more with their way.

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