Amazon, Flipkart power new user base growth in e-commerce in India

ANIRBAN SEN | December 20, 2018

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The number of new users in India’s $18 billion online retail market has surged this year rebounding from 18 months of sluggish growth, as cheap data, faster internet connections and proliferation of smartphones made online shopping accessible to people in smaller cities. The top two online retailers, Flipkart and Amazon India, contributed to the bulk of the growth. At least four executives at both Flipkart and Amazon said new user growth, a key indicator of the health of the industry, climbed more than 50% in the past year.The performance of Flipkart and Amazon is an indicator that the pace of growth has accelerated in India’s e-commerce market after a rebound in the second half of last year. Both have subscription plans as well, namely Flipkart Plus and Amazon Prime. In recent interviews, top executives at both companies pointed to a revival in new user growth, while conceding the slump in 2016-17.

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