Amazon and Kohl’s: How unlikely retail partnerships could change the game

JADE PERRY | May 20, 2019

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From July 2019, customers will be able to return unwanted packages from Amazon to all of Kohl’s physical stores for free. Products can be returned whether or not the item is in its original packaging and whether or not the customer has the packaging label. As mentioned in Econsultancy’s Amazon: Lessons and Success Stories report, customers are currently able to return Amazon items to 100 Kohl’s stores, but this expansion proves the power and initial success of this project. Crucially, this partnership works out to be a win-win situation for both parties. Amazon, which prides itself on being ‘customer obsessed’, is able to stand out from other retailers and entice customers who may be hesitant to shop with them online. With 96% of customers saying they would shop with a retailer again if the return experience is easy, it is no surprise Amazon wants to improve this process.

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