Amazon accused of “manipulating reviews” to promote own labels

BEN STEVENS | October 17, 2018

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Amazon has come under fire from independent merchants for allegedly using its “Vine” programme to ensure its own brands are promoted.The online giant’s Vine initiative was introduced two years ago after it pledged to crack down on “incentivised reviews” where merchants would send free items to regular reviewers in exchange for positive reviews, pushing the items higher on search results.In an attempt to stop this, Vine acts as a middleman between vendors and reviewers. Although it still allows vendors to offer free goods in exchange for feedback, any contact between the two parties must be made through Amazon. Independent merchants, which account for over half the sales on Amazon, are not allowed to use Vine, meaning Amazon vendors who pay a fee for the service are provided more reviews.

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Lidl US

Lidl is one of Europe's largest retailers and now the first stores are officially open in North America.Based in Neckarsulm, Germany, Lidl is represented in 30 countries worldwide and currently operates over 10,000 stores and more than 150 distribution centers in 28 countries.Lidl has a simple philosophy - we are focused on offering customers top quality products at the most competitive price in convenient locations.

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