Amazon 4-Star and What It Could Signal for Amazon’s Future Retail Business

GREG ZAKOWICZ | November 26, 2018

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On a recent trip to New York, I took the lovely ten-minute stroll from my hotel to Amazon’s newly opened SoHo neighborhood retail store, Amazon 4-star. For those that are unfamiliar with the concept, the store showcases only products that are new, trending, or rated 4-stars or above on Amazon. With a simple Google search, you will find plenty written about the store and its layout. But during my visit, I couldn’t help but think there was a much grander plan being rolled out before my eyes. Let me take a moment to call out some of my own observations and what they could be signaling for the future for Amazon’s brick-and-mortar retail business. Small sections. The footprint of the store was small (but maybe not for NYC standards). That required the different “departments” to carry fewer products. There just wasn’t a wide selection of products from each category to choose from. Is this a bad thing? Not necessarily.

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