All books free new York public librarys retail deal spoof wins black Friday

LAURA ENTIS | January 4, 2019

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On Black Friday, amid the various businesses trying to take advantage of shoppers clamoring for deals, the New York Public Library broke through the noise with a full-page ad in The New York Times.The library had a simple but compelling message: "All books are free."The goal of the campaign was to raise awareness and get the New York Public Library on people’s radar."People are coming up with their New Year’s resolution, folks know about the library but don’t think to go," said Angela Montefinise, the library’s senior director of PR.Planning for the campaign, which was done completely in-house, began in October. The library had toyed with the idea in past years, but had lacked the budget to make the idea a reality. In 2018, however, a trustee contributed the funds to take out a full-page, color ad in The New York Times, and the team was off to the races.

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