Alibaba Showcasing Huge Opportunities For Local Retailers

ANDREW BIRMINGHAM | September 18, 2018

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China’s middle class is already around the size of the entire population of the USA and Australia combined. Even more remarkable, is the fact China’s middle class is expected to double by the end of the decade. For local ecommerce merchants, the opportunity is huge. Australian retailers will get the chance to build a better understanding of the Chinese market at this year’s Alibaba E-Commerce Expo to be held in Sydney between September 21-22 and then again in Melbourne on October 19 and 20. The event gives local brands and retailers the chance to connect with the Alibaba ecosystem, hear directly from executives at the e-commerce giant, and discover how they can leverage the technology Alibaba has already developed for its retail clients, via Alibaba Cloud. Australian brands like Swisse, Blackmores and Chemist Warehouse have carved out success in the Chinese market, through Alibaba’s Tmall marketplace. Chemist Warehouse has grown on Tmall Global to become the largest cross-border retailer on the platform. Both businesses will be exhibiting at the event.

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