AI in Retail: It’s Not Just for the Fortune 500 Anymore

MATHIAS MEYER | May 29, 2019

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A new study from IDC predicts retailers will spend $5.9 billion this year alone on artificial intelligence (AI) tools like automated customer service and product recommendations. Furthermore, 79 percent of retail and consumer products companies expect to use intelligent automation to learn more about their customers by 2021.Yes, retailers are making big investments in machine learning and automation, and the returns so far are strong — but they're unevenly distributed. The biggest beneficiaries of these trends are the already powerful retail giants like Amazon.com, Walmart or Target. That’s because these powerhouses have one, the largest pools of consumer data to feed their models and, two, the resources to build, test and deploy AI at scale.

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We bring stories and characters to life through innovative and engaging physical products and interactive experiences. From toys and t-shirts, to apps, books and games, our creations inspire imagination around the world. DCPI is the business segment of The Walt Disney Company that brings stories and characters to life through innovative and engaging physical products and digital experiences across more than 100 categories, from toys and t-shirts, to apps, books and console games.

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Disney Consumer Products and Interactive

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