Affiliate is Incremental

| December 30, 2019

article image
In the largest Affiliate Incrementality Study ever conducted over 21M retail consumers and 5.5M transactions we’ve proven the incremental effect that affiliate has on shopper behavior. Let’s look at two groups of shoppers to demonstrate how affiliate moves the needle.

Spotlight

Hudson's Bay Company

The Hudson's Bay Company is truly one-of-a-kind. No other company in the world can boast the longevity of success, legacy of innovation or significance in history. Join our team, and become part of a company that is redefining the retail industry. Since day one, we have been a company of adventurers. It is that sense of adventure that has driven our success, and it is what sets HBC part from other retailers. The HBC environment is rich with knowledge, passion and drive that combined with a deep history, inspires our associates at every level.

OTHER ARTICLES

How Online Tracking and Bloated Ad Tech Impact the Customer Experience

Article | March 2, 2020

The retail landscape is more crowded than ever. Nearly every day, a new brand pops up seeking consumer attention and buy-in across the globe, and this intense competition has fostered some questionable practices in the world of digital advertising. Hungry for impressions, retailers and online brands have invested billions into powerful advertising technology with the ability to collect very personal information on each customer in order to deliver them extremely, almost dangerously, targeted ads. As the retail experience shifts away from brick-and-mortar stores and hones in on e-commerce, retailers of all sizes will continue to spend egregious amounts to capture consumer sentiment.

Read More

How AI is changing the face of modern web design for retailers

Article | April 15, 2020

Consumers take just 50 milliseconds to decide whether your website is worth staying on. It's therefore important for websites to be of high-quality in order to make sales. For online retailers, items need to be presented in an enticing way that convinces customers to buy. Web design plays an important role in this. While a website needs to appeal aesthetically, it also needs to provide a simple user experience from landing on the page through to purchase.

Read More

Clorox responds to gouging on amazon, turns off ads as cleaning wipes run low

Article | March 11, 2020

Clorox has stopped advertising on Amazon because its products have sold out, with shoppers having rushed to grab any disinfectant wipes available during the coronavirus outbreak. On Wednesday, Clorox confirmed that as stores of its cleaning products dry up online, it has pulled back on advertising—an example of how the COVID-19 pandemic can create ripple effects throughout retail, advertising and beyond. Clorox also is contending with third-party sellers taking its products and selling them for exorbitant prices, part of a gouging spree that has played out online and in stores ever since consumers began hoarding products like disinfectant wipes, toilet paper, food and other goods.

Read More

Can AI give retail a boost?

Article | February 13, 2020

The retail industry has undergone multiple transformations during the past century, with those who adapt and innovate continuing to survive. It also helps if one is exceptionally unique. It seems that the world's consumers have gotten a little tired from having to explore multiple shopping locations to find what they want or need. But the opportunity for companies to display their branding and sway customers to buy more than they need was once considered a ground breaking idea. In the United States (US), before 1916, customers would pass their grocery list to a clerk, who would then put items together for shoppers in one bag. That all changed when Piggly Wiggly opened over 100 years ago – allowing customers to instead browse the store and collect the items by themselves in a basket.

Read More

Spotlight

Hudson's Bay Company

The Hudson's Bay Company is truly one-of-a-kind. No other company in the world can boast the longevity of success, legacy of innovation or significance in history. Join our team, and become part of a company that is redefining the retail industry. Since day one, we have been a company of adventurers. It is that sense of adventure that has driven our success, and it is what sets HBC part from other retailers. The HBC environment is rich with knowledge, passion and drive that combined with a deep history, inspires our associates at every level.

Events