Addressing the Challenges of Augmented Reality Content for Retail Apps

ANASTAISIA YASKEVICH | December 7, 2018

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The market embraces augmented reality (AR) content, and there’s no reason retail should miss this opportunity to evolve. A recent ISACA research has proved that US consumers already see clear benefits of AR for shopping and name retail among the top three industries that AR can be most helpful for. Gartner has high expectations for the industry as well, anticipating 100 million customers worldwide to use AR for making purchases in 2020. Meanwhile, Statista shows that consumer spending on AR content in 2017 accounted for $2 billion and is predicted to reach $8 billion by 2021. If you’re a retail business owner who thinks long-term, these stats aren’t idle words for you, but an incentive to act. However, the unusual nature of AR content can create too many questions that may pin you down. What type of content a certain category of AR apps needs? How is this content created and maintained? Whom should you hire to do these tasks?

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