Adding the right retail touch-up

| January 7, 2019

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Kryolan, one of the world’s first professional make-up brands, has been supplying makeup products to the film, theatre and television industries for over 70 years now. In an exclusive chat with Point Of Purchase magazine, Madhivanan Ramaswamy, Chief Executive Officer, Kryolan Cosmetics (India), shares the brand’s expansion plans for both the direct and franchise retail models. Kryolan, one of the world’s first professional make-up brands, has been supplying makeup products to the film, theatre and television industries for over 70 years now.  Strong retail presence with a good supply chain network, efficient distribution and contemporary marketing strategies have all contributed to the success of the leading make-up brand.

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