Achieve Smarter Retailing with AI Now for Connected Commerce

| June 18, 2019

article image
By integrating Salesforce, the World’s #1 CRM and digital commerce platform, with IBM’s industry-leading enterprise solutions, companies can unify enterprise-wide customer insights to activate intelligence across the customer journey, business operations, and supply chain. We discuss how IBM and Salesforce partner for success.

Spotlight

TCS Private Limited

Pakistan’s most recognizable and preferred courier, logistics and e-commerce provider; TCS provides services to the corporate sector, SMEs and household customers. With a wide spread network of 800+ outlets in 380 cities, 480 satellite-tracked vehicles, a dedicated Boeing-737, a proficient team of more than 4,000 couriers and the fastest digital printing facility in the country, TCS leads the industry in terms of both service and reliability. In addition to its domestic services, TCS operates on the global environment as well and provides its customers access to over 3,500+ destinations worldwide.

OTHER ARTICLES

How physical retail provides opportunities for consumer outreach

Article | February 11, 2020

As we come off another holiday season, it's worth taking a look at how the customer journey has changed, the role retail plays in the journey and what 2020 holds for innovative brands and retailers alike. Only a small minority of consumers these days are brand loyal according to a recent McKinsey report. Most consumers prefer to be in "shopping around" mode instead. Add to that the waning influence of TV advertising. Against this backdrop, it's clear that brand and retail marketers are challenged and need to change up their game. In a world in which TV advertising has lost much of its power, innovative retailers and brands have an opportunity to command consumers' attention through integrated marketing initiatives that include digital experiences and product sampling.

Read More

Retail store space can have myriad uses

Article | March 22, 2020

Brick-and-mortar retailers have embodied this concept since the inception of physical stores. The saying is taking on a different meaning for retailers seeking to reimagine the concept of physical stores. No-inventory stores, like Bonobos, are exchanging storefronts filled with large amounts of costly inventory for showrooms stocked with personal stylists, cafés or office space. The concept of the store as a showroom benefits retailers, their customers and their workers. The combination of decreased square footage, lower rents and freed-up cash typically tied up in massive inventories creates new opportunities for all to enjoy. Consolidating most inventory in a few central locations, rather than scattering it across all stores, will increase margin and inventory turns significantly.

Read More

Grow your retail business with new customer trends

Article | April 7, 2020

Retailers know how important it is to drive customer engagement a business's success depends on customer retention, growth and ultimately sales. As an entrepreneur and the owner of retail jewelry brand Blossom Box Jewelry, I understand first-hand how important and often difficult it is to develop sales and marketing plans and strategies that will resonate with a target audience and provide a competitive advantage over other brands. With markets becoming increasingly saturated, it's crucial to create key differentiators for a business to remain successful. Throughout the year, I track customer e-commerce trends and online purchasing habits to identify ways to reach my customer base more effectively. That's the key to turning site browsers into paying customers: reaching shoppers the way they want to be reached, adapting business strategies to fit their needs, learning from their behaviors, and ultimately forming meaningful connections.

Read More

Retail technology innovation hub

Article | April 6, 2020

The coronavirus is having a severe impact on the retail sector. The only way to tackle future disruptions is by reducing the desire to shop in stores, and placing focus on creating a retail ecosystem that makes it easy for customers to receive and retrieve the products they want. That’s the view of former Amazon executive and supply chain consultant Brittain Ladd. In an online post, he says: “Prior to the Covid-19 pandemic, grocery retailers in the United States were focused on remodelling their stores and improving the in-store experience for customers.” “Supposed retail experts and grocery analysts argued vociferously that the only way for grocery retailers to be able to compete against Amazon, was by providing an immersive and inviting in-store experience.”

Read More

Spotlight

TCS Private Limited

Pakistan’s most recognizable and preferred courier, logistics and e-commerce provider; TCS provides services to the corporate sector, SMEs and household customers. With a wide spread network of 800+ outlets in 380 cities, 480 satellite-tracked vehicles, a dedicated Boeing-737, a proficient team of more than 4,000 couriers and the fastest digital printing facility in the country, TCS leads the industry in terms of both service and reliability. In addition to its domestic services, TCS operates on the global environment as well and provides its customers access to over 3,500+ destinations worldwide.

Events