"A visit to the Retail Center always sparks new ideas"

| March 26, 2019

article image
The recipe for the Retail Center’s success is based on several key ingredients: offer tailor made programmes, organise workshops, study various store layouts and recreate them in a realistic model of a supermarket environment. The Rijk Zwaan Retail Center has three different shelf layouts: a Dutch-style chilled shelving unit for convenience products, a pendant from the USA and German discounter-style shelving for ambient products. This mock-up of supermarket displays from around the world provides an environment where partners from the international fresh food chain – including upstream traders and growers as well as retailers – can experiment and innovate with presentation concepts.

Spotlight

ClickBank

ClickBank® is the world leader in performance marketing of digital products, with over six million clients and distribution in 190 countries. Entrepreneurs everywhere use our powerful online and mobile e-commerce platform to build a vibrant business across popular lifestyle categories.

OTHER ARTICLES

Don’t get left on the shelf in the ecommerce evolution

Article | March 26, 2020

Manufacturers are facing a retail armageddon and need to find new ways of driving sales direct or squeezing as much as possible through the ecommerce platforms of their partners. Pivoting to a DTC business is not a quick fix and for many brands, their own ecommerce sites are just not fit for purpose or the budgets are not available to drive the qualified traffic through to purchase. That inevitably leaves a greater focus on driving sales through third party ecommerce sites. The ecommerce penetration rates vary massively from sector to sector and while they have been growing strongly, they have to date made up a relatively small percentage of online sales. Traditional retail still contributes significantly to the bulk of all purchases.

Read More

How is Point of Sale Software Changing in 2020?

Article | June 25, 2020

All great businesses are blooming on the edifice of POS, which stands for Point of Sale System. Every inch of your business consistency, management, and profits is subjected wholly and solely to the retail POS system. As we all are aware of its importance in a business and how effectively it tends to expand business empires and profits. In other words, a retail POS system is like a Midas touch to your business; it enhances it and enhances it for good, adorning it with golden profits. The idea of POS software is simple. It excludes every chance of human errors and inconsistencies, holds back your company's loss, and increases the productivity of your checkout counter. This is all it does, and all of these tasks are simple, but they are reassuring business tactics that ensure promising gains and remarkable retail growth.

Read More

How the coronavirus and retail closures are accelerating the rise of Amazon

Article | April 19, 2020

Under orders to stay home, millions of Americans have turned to online marketplaces like Amazon to order much-needed essentials like toilet paper, food, hand sanitizer and cold medicine. In lieu of neighborhood supermarkets, consumers are relying on online grocery delivery services like Amazon Fresh, resulting in a cascade of delays and out-of-stock notices amid the unexpected rise in demand. Amazon has hired more than 100,000 new warehouse and delivery workers since March to help manage the surge in orders, and it’s planning to bring on 75,000 more workers. The unprecedented demand has propelled shares of Amazon to fresh highs. The stock hit an all-time high on April 16 and is up more than 28% for the year, compared with an 11% decline for the S&P 500. Investors have flocked to Amazon and other stay-at-home stocks like Netflix and Zoom in recent months, as consumers have come to depend on their services amid the lockdown.

Read More

How In-Store Brands Are Taking Over In-Store

Article | April 10, 2020

CPG companies have been feeling the pain from store brands for close to a decade now. Increased quality, curated offerings and better graphics have all led shoppers to try and in many cases then switch to the store brand offering. The latest salvo in this war is about data. Supermarkets used to rely heavily on data and insights on everything from shelf placement to how to market and promote foods from the likes of their CPG partners as well as Nielsen and IRI, to name just a couple. Then "category captains" were created. Usually staffed from the leading CPG brand and headquartered at the retailer’s location, those CPG companies offered retailers insights and recommendations on how to sell more product across the entire category—not just their own brand. Those positions are being eliminated. The source and quality of data has changed. Grocers are relying on their own proprietary research to decide how and where and at what price to place products—their own brands as well as those from CPG.

Read More

Spotlight

ClickBank

ClickBank® is the world leader in performance marketing of digital products, with over six million clients and distribution in 190 countries. Entrepreneurs everywhere use our powerful online and mobile e-commerce platform to build a vibrant business across popular lifestyle categories.

Events