A Superior Customer Experience Translates to Revenue Growth

December 11, 2017 | 209 views

Cisco Virtual Experience - delivers a rich consultation experience: chat, HD video, co-browse, content share or annotation features across devices. Cisco Connected Mobile Experience - identi-cation of customers, targeted in-store promotions, rewards and loyalty. Cisco Connected Analytics - in-ight analytics to manage security, store, lighting, staffing, etc. Cisco Social Miner - monitors social media communities for pro-active customer engagement. Cisco Virtual Expertise - rich support experience anywhere, any time and on any device with prior engagement insight Cisco Connected Mobile Experience - identi¬cation of customers, targeted in-store promotions, rewards and loyalty. Cisco Experience Solutions Cisco Virtual Expertise - rich support experience any where, any time and on any device with prior engagement insight Cisco Integrated Contact Center - quick authentication and e cient routing to the best support agent Cisco Experience Solutions Featured promotion 20% o  A Superior Customer Experience Translates to Revenue Growth 3 in 4 customers make impulse decisions.

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The Valley Digital Business School

We are a Business School specialized in the digital sector. Our training offer, in Madrid and Barcelona, ​​is characterized by Digital Specialization and is adapted to the needs of each profile: professionals, managers, recent graduates and companies.

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Retail ,Wholesale Trade,Ecommerce,Retail,E-commerce,point of sale.

Article | August 12, 2022

Last July, a small group representing the giants of the tech industry gathered in the seat of US government, Washington DC. They probably didn’t want to be there. Congress had summoned their employers Apple, Facebook, Google, and Amazon to answer questions about the command they hold over the markets they operate in. On Amazon’s behalf, associate general counsel Nate Sutton spoke in defense of his employer’s role in US retail. Throughout, he argued that Amazon isn’t so powerful as to be able to control prices and stifle competition. Amazon, he pointed out, makes up less than 1% of retail globally. In the US, it accounts for around 4% of retail. In fact, Walmart is much larger than Amazon, he said. In terms of sales, Sutton is right. Walmart reported $510 billion in total sales across its US and international segments in the 2019 fiscal year, versus Amazon’s $233 billion in roughly the same period.

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How SMEs can emulate the success of Amazon through ecommerce personalization

Article | July 13, 2022

Whatever your feelings are towards Amazon, there is no denying that they have revolutionised ecommerce and now set the bar for the personalised experience of users when it comes to online shopping. So much so that it was recently reported that they have more than a 30% share of the UK’s ecommerce market. With statistics like this, it may feel like it is impossible to compete, especially as Amazon has huge tech and marketing budgets at its disposal. However, all is not lost. It is possible for SMEs to learn from the forerunner and implement some of their most successful techniques, with regards to their use of ecommerce personalisation and AI, to increase sales cost effectively.

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POS SOLUTIONS, CLOUD BASED POS

How Retailers Can Utilize In-Store Digital Signage

Article | July 14, 2022

Consumer attention is shifting. Brick-and-mortar stores must now compete with e-retailers as customers spend more time online, thanks to targeted ads and personalized deals. As noted by Digital eCommerce, online sales rose almost 18 percent last year to $3.46 trillion worldwide and are on track to top $892 billion across the U.S. in less than two years. This shift has alerted most brands to the need for a retail evolution to ensure ongoing success. With e-commerce sales still accounting for just under 10 percent of retail revenues, businesses have an opportunity to boost sales and raise their brand profile — if they can reliably capture consumer interest. One solution: effective and engaging digital signage. Retailers Can Capture Crucial In-Store Moments To capture attention and drive conversion, businesses must capitalize on what Google calls micro-moments, when customers leverage their mobile devices to discover more information, find a price or pinpoint a vendor online.

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5 Ways Customer Engagement Can Boost Your Ecommerce Site

Article | February 10, 2020

“Every consumer wants a different experience when shopping, and this ‘experience‘ has become the differentiating factor for many successful business models.” This statement is even more important for ecommerce businesses, which have no face-to-face interaction with clients. With increasing competition, product quality and price are no longer enough to differentiate your brand. To stand out, you need a well-planned customer engagement strategy so they keep coming back for more. Many studies have highlighted the relationship between sales and customer engagement. According to a PwC report, ecommerce businesses can gain measurable benefits, including greater spending, by changing their customer experience strategy to make them feel appreciated. Higher engagement or personalization also impacts impulse purchases.

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Spotlight

The Valley Digital Business School

We are a Business School specialized in the digital sector. Our training offer, in Madrid and Barcelona, ​​is characterized by Digital Specialization and is adapted to the needs of each profile: professionals, managers, recent graduates and companies.

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May retail sales surge 6% over last year

retaildive | June 15, 2018

Retail trade sales rose 0.8% in May from April, and 6% percent from May last year, according to the latest monthly report from the U.S. Commerce Department’s census bureau. Excluding automobiles, gasoline stations and restaurants, May retail sales rose 0.7% from April and 5.6% from May last year, according to the National Retail Federation. Most categories are benefiting from the healthy economy. Monthly furniture and home goods sales dropped 2.4% (rising 3.5% year over year) and sporting goods, hobby and bookstore sales dropped 1.1%. (declining 0.7% year over year). But electronics sales rose 0.2% (1.9% year over year), department store sales rose 1.5% (2.1% year over year) and apparel and accessories sales rose 1.3% (5.9%) year over year, the government said.

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May retail sales surge 6% over last year

retaildive | June 15, 2018

Retail trade sales rose 0.8% in May from April, and 6% percent from May last year, according to the latest monthly report from the U.S. Commerce Department’s census bureau. Excluding automobiles, gasoline stations and restaurants, May retail sales rose 0.7% from April and 5.6% from May last year, according to the National Retail Federation. Most categories are benefiting from the healthy economy. Monthly furniture and home goods sales dropped 2.4% (rising 3.5% year over year) and sporting goods, hobby and bookstore sales dropped 1.1%. (declining 0.7% year over year). But electronics sales rose 0.2% (1.9% year over year), department store sales rose 1.5% (2.1% year over year) and apparel and accessories sales rose 1.3% (5.9%) year over year, the government said.

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