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A Superior Customer Experience Translates to Revenue Growth
| December 11, 2017
Sephora is the world’s most loved beauty community, offering a unique retail experience for passionate clients and innovative beauty brands, encouraging them to be fearless in their creativity and self-expression.
Article | March 4, 2020
If you can blink twice before a retail website or app loads, it’s likely that brand is losing potential customers in those seemingly fleeting moments. According to Google data, mobile page speeds take an average of 15 seconds to load. That number could have serious consequences when you consider that Akamai’s The State of Online Retail Performance study found 53 percent of mobile site visitors leave a page if it takes longer than three seconds to load. For retailers, a one-second delay in mobile load times can impact conversion rates by up to 20 percent. The longer the load time, the higher the bounce rate, and the less time a shopper will spend on a retailer’s website and/or app. This means retailers are losing the opportunity to expose shoppers to more merchandise and ultimately convert those visitors into buyers.
Article | March 2, 2020
Over the past few years, the retail space has seen a rapid expansion of technological advancement as consumers and employers alike have begun to embrace the latest tools and trends. In fact, nearly three-quarters of retailers are planning to increase technology spending in the next 12 months, according to Total Retail’s 2019 Retail Technology Report. Among the myriad of emerging technology in the retail space, one advancement automated supply distribution is likely to experience strong adoption over the coming year. Automated supply distribution.
Article | March 25, 2020
There are 32 million kids under the age of 14 in the U.S. This week, and for who knows how much longer, they will be home from school due to the COVID-19 crisis. It may sound like a situation that will try the patience of any parent. But Bill Onderdonk, COO of high-end toy and game company KiwiCo, tells PYMNTS CEO Karen Webster that he thinks he has a solution. “If you want to spend quality time with your kids, they’re great projects for two or three people to do together,” he said. “So that’s sort of the other flip side of this crisis. On a broader scale, parents are concerned about how much time kids are spending in front of screens, whether that’s video games, phones or social media. Our products are a great alternative, because they are engaging and fun for kids.”
Article | March 3, 2020
Conditioned by ecommerce behemoths, consumers now have high expectations for online shopping and ecommerce fulfillment. They demand more than just easy product selection and ultra-fast or same-day delivery; they also want flexibility in both delivery location and delivery time, and real-time updates throughout the parcel’s journey. Smart retailers understand these rising customer demands, and therefore increasingly put the customer first – not the product – in order to build loyalty. Even one unsatisfactory experience can end an otherwise fruitful customer relationship. A recent study from BigCommerce indicates that some relationships end before they even get started. The study found 77% of online buyers abandon their purchase if the shipping cost and services are deemed unsatisfactory, and 87% will choose a retailer specifically because free shipping is offered.
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