A new purpose for in-store retail in 2018: customer delight

| April 11, 2018

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With the bankruptcies and/or multiple store closures by seemingly untouchable brands such as Toys R Us, J Crew, Macy's, Payless Shoes Source, Gymboree, True Religion, Ann Taylor, Michael Kors, and more expected in the new year, we can begin to appreciate why retail is feeling anxious — to say the least. There's a great deal of hand-wringing and concern over the rise of online retail, with online sales soon to exceed $100 Billion for the first time, according to the National Retail Federation. As retailers begin to think about their strategy for 2018, these variables can weigh heavily on their minds. Any worry, however, about whether online retail will erode in-store is misplaced. 2018 doesn't hold an either-or proposition, it's going to be both-and — consumers will value both online AND in-store experiences. So, a better question to ask is, "What's the purpose of in-store retail?"

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