A modern value chain for the modern consumer

| January 6, 2020

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In retail, change is always right around the corner. As technology continues to develop, there are more and more opportunities for the improvement of a core pillar of commerce: the value chain. Basically, a retailer’s value chain can involve five main parts–raw materials, manufacturing, distribution centers, logistics, and finally, the retailer. Each link plays an important role in getting products into the hands of customers.

Spotlight

Browns Fashion

Browns is one of the world’s most iconic fashion retailers, famous for discovering designers from Alexander McQueen and John Galliano to Christopher Kane and Simone Rocha. Founded in 1970 and committed to providing the best edit of global design talent, this search for creativity, innovation and originality defines the Browns spirit. In May 2015, Browns was bought by Farfetch enabling Browns to retain its strong DNA, but leverage Farfetch’s resources and world-class, global technology platform.

OTHER ARTICLES

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How the digital revolution in the retail Industry enables better communication

Article | March 10, 2020

Technology is changing at a fast pace and so is every industry related to it. People are moving from Facebook to Instagram, Google to Pinterest, blogs to video content, and so on. While the content remains to be the driving force behind all the marketing strategies, it is how it is generated, monetised, and marketed to the target audience that matters. Traditional marketing included pop-ups to divert the audience from what they were already watching, reading or listening. Agencies and media firms would utilise the space to spread a message in order to attract customers as per the size and demographic of the audience. Today, it is different. Today, Internet advertising industry is more sophisticated than ever before which lets retailers deliver their up-to-date graphics to target audiences and measure their responses simultaneously.

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How Amazon’s Cashierless Tech Will (Or Won’t) Change The Physical Retail Landscape

Article | March 11, 2020

The advance of Amazon’s cashierless technology is not a new story to the retail beat as of 2020. Since the first AmazonGo retail location opened in early 2018 with its much-hyped walk-in, walk out retail technology designed to make the line at checkout a thing of the past, Amazon has been slowly but surely expanding the technology’s footprint there are now 26 Go stores in operation in the U.S. with new openings scheduled for New York, Chicago, Seattle and San Francisco on the agenda for his year. And, as of reports two weeks ago, cashierless tech is breaking out of the small footprint, convenience store-esque locations that are Amazon Go stores. As of the end of February, Amazon announced the tech was making its full-fledged grocery debut in the form of Amazon Go Grocery stores.

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Yotpo Extends Its eCommerce Marketing Platform with Retail Syndication

Article | February 29, 2020

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Spotlight

Browns Fashion

Browns is one of the world’s most iconic fashion retailers, famous for discovering designers from Alexander McQueen and John Galliano to Christopher Kane and Simone Rocha. Founded in 1970 and committed to providing the best edit of global design talent, this search for creativity, innovation and originality defines the Browns spirit. In May 2015, Browns was bought by Farfetch enabling Browns to retain its strong DNA, but leverage Farfetch’s resources and world-class, global technology platform.

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