A Look at What Cisco’s Fully Integrated Retail Store Can Do

JULIET VAN WAGENE | February 4, 2019

article image
What does a digitally enabled in-store retail experience look like? Attendees of the National Retail Federation’s Big Show in New York City earlier this year got a glimpse of the possibilities as Cisco showcased a connected store that sought to deliver everything the store of the future might do. Cisco’s prototype store, Stop, Shop and Go, modeled several features that tapped would-be shoppers’ smartphones to deliver a smoother in-store experience, including the ability to make purchases on the store’s mobile app, which then automatically converts to a “buy online, pick up in store” order. This capability allows the consumer “to spend less time in the store,” explains Jeremy Witikko, global business development manager for retail at Cisco.

Spotlight

The Vitamin Shoppe

Vitamin Shoppe Industries Inc. is a leading retailer of vitamins, supplements and sports nutrition for the entire family. through our three powerhouse brands the Vitamin Shoppe®, Super Supplements® and Nutri-Force® our goal is to inspire every body to be healthy. with over 700 stores in the United States and our continuing international expansion, we aim to help people live healthier lives - wherever they might be.

OTHER ARTICLES

How to Boost Your Sales with Ecommerce Fulfillment

Article | March 3, 2020

Conditioned by ecommerce behemoths, consumers now have high expectations for online shopping and ecommerce fulfillment. They demand more than just easy product selection and ultra-fast or same-day delivery; they also want flexibility in both delivery location and delivery time, and real-time updates throughout the parcel’s journey. Smart retailers understand these rising customer demands, and therefore increasingly put the customer first – not the product – in order to build loyalty. Even one unsatisfactory experience can end an otherwise fruitful customer relationship. A recent study from BigCommerce indicates that some relationships end before they even get started. The study found 77% of online buyers abandon their purchase if the shipping cost and services are deemed unsatisfactory, and 87% will choose a retailer specifically because free shipping is offered.

Read More

Yotpo Names the Most Innovative eCommerce Agencies and Technology Companies

Article | March 25, 2020

Yotpo, the leading eCommerce marketing platform, has announced the winners of the third annual Yotpo Partner Awards. Drawing from hundreds of nominations from a thriving ecosystem of system integrators, agencies, and technology providers, Yotpo’s Partner Awards highlight the companies and brands at the cutting-edge of producing eCommerce and marketing experiences that spark and sustain customer relationships. The winners represent work for a variety of industries and brands, from apparel to home, to a D2C spinoff brand and celebrity makeup line martech news. “As Yotpo’s signature industry recognition program, the Partner Awards put a spotlight on the trailblazing companies who constantly push the boundaries of innovation in eCommerce and marketing.

Read More

How field research can help retailers reach untapped sales opportunities

Article | April 20, 2020

When you think of field research, you might think of an archeologist bent over a dig site investigating civilizations from the past, excavating the terrain and sifting out important artifacts. In marketing, field research is also about the study of the human experience and uncovering those important pieces of knowledge — but as they pertain to your business. Field research can give you insights into your customers' pain points, what they need to solve their problems, their thoughts on how your product helps or even what where they feel your services might be improved.

Read More

Diversify Your 3PL Warehouse for Ecommerce

Article | April 16, 2020

In today’s changing landscape for third-party logistics warehouses, the ability to evolve is more important than ever. One of the best ways to meet this challenge is to shift from traditional B2B fulfillment to ecommerce workflows. With more than 2 billion digital buyers worldwide, and the total global retail ecommerce sales estimated to reach $4.13 trillion this year, warehouses looking to adapt will be able to continue to help their customers meet the growing demands of online buyers. In this webinar, you will learn the best practices used by 3PLs looking to make the move to ecommerce or how to enhance their ecommerce operations.

Read More

Spotlight

The Vitamin Shoppe

Vitamin Shoppe Industries Inc. is a leading retailer of vitamins, supplements and sports nutrition for the entire family. through our three powerhouse brands the Vitamin Shoppe®, Super Supplements® and Nutri-Force® our goal is to inspire every body to be healthy. with over 700 stores in the United States and our continuing international expansion, we aim to help people live healthier lives - wherever they might be.

Events