A look at brick-and-mortar retailers growth and where customer experience fits in

STEPHAN SCHAMBACH | January 20, 2020

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Stores will always be an important part of the retail equation. In fact, according to research by the IAB, 30% of direct-to-consumer brands say opening stores is a present priority. This is likely because, in retail categories like fashion, more than 70% of purchases are still made offline. So while the end-of-year headlines are about all the stores planned to close in 2020, let's give nod to the brands baking brick-and-mortar into their future success. The company known for "the world's most comfortable shoe" is growing. It started as an online-only brand back in 2014 and began opening stores in the last few years. It has nearly 15 stores today and plans to more than double its fleet, adding 20 stores in 2020 across the U.S. and expanding globally too.

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