A leading retail bank tackles the challenge of highly variable call volume

| March 9, 2019

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The retail bank operated several call centres to service its core retail customer base. This covered standard telephone banking activity such as managing account enquiries, assisting with money transfers, setting up or cancelling direct debits, handling complaints and so on. Managing fluctuating call volume was an ongoing challenge for the bank with Mondays and Fridays being particularly busy days. Call volume was also higher at the beginning of the month when people got paid and at the end when they were most likely to go overdrawn.

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Terminus is the leader of the account-based movement and the crucial link that connects B2B marketing and sales teams with their ideal customers. The Terminus solution arms marketing teams with an account-centric platform that delivers the intelligence and automation needed to scale ABM and revolutionize the way B2B marketing is done. Hundreds of organizations worldwide, including Salesforce, GE, Verizon, 3M and CA Technologies, turn to Terminus to more effectively target, engage and grow their best-fit accounts. Terminus offers savvy marketers the technology and proven expertise to radically improve ABM strategies and campaigns, increasing ROI and producing exceptional results.

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Spotlight

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