A brief guide to conversion optimization in e-commerce

JAKE ANDERSON | November 15, 2018

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While the credo "sell more, earn more" is essentially true, getting there is a different can of worms. Consider a brick-and-mortar retail outlet. The owner didn't just open the store and start selling. She probably put a lot of work into selecting the location, décor, and general feel. In the same way, there are things you can do to optimize your e-store and increase sales. Since e-commerce websites are built and maintained online, you won't have to worry about the location of your store, potential foot traffic, or anything like that. You will, however, have to technical issues such as page load speed. How quickly does your e-store website load? According to research conducted by Google, over half of web users will abandon a site if it takes between three and 3.5 seconds to load (depending on mobile vs. desktop, respectively). So, if your website is slow and clunky, you are almost certainly losing customers.

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Xactly Corp

Xactly delivers a scalable, enterprise platform for planning and incenting sales organizations, including sales quota and territory planning, incentive compensation management, and predictive analytics. Using this powerful sales performance management (SPM) portfolio, customers mitigate risk, accelerate sales performance, and increase business agility. Combined with Xactly Insights™-- the industry’s only empirical big data platform, Xactly empowers companies with real-time compensation insights and benchmarking data that maximize the bottom line. With an open, standards-based architecture, Xactly seamlessly integrates within an enterprise’s existing infrastructure, with the ability to work with any ERP, CRM, or HCM application, while meeting the highest enterprise standards in security, reliability, and privacy.

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