9 ways to impress retail customers with the visually unexpected

RON LUTZ | August 22, 2018

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In today's retail environment, one thing is quite apparent: consumers expect more from their shopping experience. But living up to customer demands is an area where many retailers are struggling.To succeed in this endeavor, savvy retailers recognize that appealing to customers means relying on the unexpected to create a memorable visual experience. This includes everything from store design, customer engagement activities and, most importantly, the way products are presented for display and consideration.So, how can retailers deliver the unexpected? Here are nine approaches to help create a visually inspiring experience.

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Global Custom Commerce is owned by The Home Depot, the #1 home improvement retailer in the world with $89 billion in revenue. Our mutual mission is to leverage our culture, people, systems, processes and technology with the mutual goal of transforming retail.

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