9 ways to impress retail customers with the visually unexpected

RON LUTZ | August 22, 2018

article image
In today's retail environment, one thing is quite apparent: consumers expect more from their shopping experience. But living up to customer demands is an area where many retailers are struggling.To succeed in this endeavor, savvy retailers recognize that appealing to customers means relying on the unexpected to create a memorable visual experience. This includes everything from store design, customer engagement activities and, most importantly, the way products are presented for display and consideration.So, how can retailers deliver the unexpected? Here are nine approaches to help create a visually inspiring experience.

Spotlight

Fathom

Fathom helps companies grow and generate profitable revenue with the right people, processes and technology. As a full-service digital marketing and analytics agency, it brings to lead-to-revenue management to mid-cap and large enterprises alike. Our proven track record of success across multiple industries—including manufacturing, technology, education, healthcare, retail and financial services —allows us to back up our promise to deliver “results that matter.” Companies that want simple answers to the digital world’s complex marketing questions choose Fathom for the assurance that the return on their advertising budgets will be highly profitable.

OTHER ARTICLES

How In-Store Brands Are Taking Over In-Store

Article | April 10, 2020

CPG companies have been feeling the pain from store brands for close to a decade now. Increased quality, curated offerings and better graphics have all led shoppers to try and in many cases then switch to the store brand offering. The latest salvo in this war is about data. Supermarkets used to rely heavily on data and insights on everything from shelf placement to how to market and promote foods from the likes of their CPG partners as well as Nielsen and IRI, to name just a couple. Then "category captains" were created. Usually staffed from the leading CPG brand and headquartered at the retailer’s location, those CPG companies offered retailers insights and recommendations on how to sell more product across the entire category—not just their own brand. Those positions are being eliminated. The source and quality of data has changed. Grocers are relying on their own proprietary research to decide how and where and at what price to place products—their own brands as well as those from CPG.

Read More

How Retailers Can Handle an Influx of Store Traffic

Article | April 10, 2020

Amazon.com, Etsy, eBay these are just a few of the top grossing online merchandise sites, dedicated to making the consumer’s retail experience easier than ever. Amazon boasts its two-day shipping guarantee for Prime members, while Etsy caters to the entrepreneurial spirit of the buyer who wants their goods completely customized and unique. In theory, these sites are ideal for the busy American worker, who finds convenience and ease when shopping from the comfort of their living room. But is it enough? Do consumers really prefer shopping online? According to the numbers, the answer is surprisingly no. A recent TimeTrade study found that more than 70 percent of consumers prefer to shop at a brick-and-mortar store over Amazon. In addition, another study conducted by First Insight found that both men and women tend to spend more money in stores compared to purchases made online.

Read More

Retail's secret weapon: Order fulfillment optimization

Article | April 10, 2020

The start of a new year is the perfect time to reflect on the past and prepare for the future. While holiday 2019 was another record year for retail sales, brands faced some serious challenges when it came to a shortened shopping window and the ever-growing consumer expectations around timely, accurate, and convenient deliveries (and returns). Some may believe these woes to be behind us now that the holidays are over, but the potential for spikes in product demands remains throughout 2020 leading into next year's holiday season. And if history has shown us anything, it's that now is the time for retailers to implement the right processes and technologies that ensure seamless and positive customer experiences, or risk ongoing negative impacts to the bottom line.

Read More

NETWORK WITH INDUSTRY LEADERS

Article | April 10, 2020

Thank you to all of our sponsors and partners! Our MPC20 conference is going virtual to keep you safe, but the content is more valuable than ever. As the world battles COVID-19, we turn our eyes toward mobility, risk mitigation, and virtual workplaces. Digital commerce is literally keeping most businesses in business. By registering now, you are guaranteeing your opportunity to hear from experts from many of the world’s largest brands including U.S. Bank, Zelle, Aliaswire, Pinterest, PAID, Heartland, Intel and IBM.

Read More

Spotlight

Fathom

Fathom helps companies grow and generate profitable revenue with the right people, processes and technology. As a full-service digital marketing and analytics agency, it brings to lead-to-revenue management to mid-cap and large enterprises alike. Our proven track record of success across multiple industries—including manufacturing, technology, education, healthcare, retail and financial services —allows us to back up our promise to deliver “results that matter.” Companies that want simple answers to the digital world’s complex marketing questions choose Fathom for the assurance that the return on their advertising budgets will be highly profitable.

Events