9 off-the-radar retail predictions for 2019

BRYAN PEARSON | January 7, 2019

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Massive sums are invested in immersive experiences that quickly lose their spark and in digital features that fail to make the experience easier.So more than 5,000 stores closed in 2018. In their valid bids to wow shoppers, many retailers just added complexity.Shoppers, however, want simplicity, and the unexpected efforts that will likely make a difference are those rooted in simply understanding the shopper's path.Ah, but what a crooked path, and how frequently the shopper expects the retailer to lay some of the groundwork. To get a better sense of what retailers have up their sleeves for 2019, I invited retailers, advisors and suppliers to share their off-the-radar predictions for 2019. More retailers will shift focus from limited, storewide experiential concepts and instead engage shoppers directly at the shelf, with stories generated by category and brand, predicts Wendy Liebmann, CEO of WSL Strategic Retail in New York.

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PetSmart

PetSmart, Inc. is the largest specialty pet retailer of services and solutions for the lifetime needs of pets. At PetSmart, we love pets, and we believe pets make us better people. Every day with every connection, PetSmart’s passionate associates help bring pet parents closer to their pets so they can live more fulfilled lives. This vision impacts everything we do for our customers, the way we support our associates, and how we give back to our communities.

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