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9 Guaranteed tips to increase mobile eCommerce conversions rates
GUEST CONTRIBUTOR | December 22, 2018
Introduced in the year 2013, we are the cutting-edge Web & Mobile App Development Enterprise reigning in the market with a team of seasoned and passionate professionals, including app developers, market researchers, project managers, etc.
Article | February 27, 2020
Changes fire rapidly in today’s retail environment, and legacy retailers like J.C. Penney, Walmart and others are seeking innovative new ways to capture shopper attention. While e-commerce gains raise concerns that in-store experiences are obsolete, traditional retailers continually strike back and, ultimately, online sales make up only 10 percent of all retail sales. However, traditional retailers should take heed: online shopping illustrates innovative experiences that capture consumer attention and provide inspiration in stores. Today, e-commerce platforms allow retailers to personalize shopping experiences, uncover data behind every decision, and move customers efficiently through the purchase path. While stores have struggled to do the same, location technology has helped make up the difference.
Article | April 20, 2020
Global annual spending on artificial intelligence (AI) by retailers is expected to surpass $7.3 billion by 2022, according to Juniper Research, and IBM estimates that 79% will implement AI for customer intelligence and 75% for marketing, advertising and campaign management. Traditional retailers are hoping to reap the benefits of employing AI in these areas, but with the growth of direct to consumer (D2C) retailers – 40% of U.S. internet users expect D2C retailers to account for nearly half of their purchases within the next five years – traditional retailers must find efficient ways to catch up.
Article | February 13, 2020
One of the most transformative customer experiences is happening at the point of sale retail consumers are tapping and swiping more than ever compared to handing over cold hard cash. A driving force is the innovation taking place in retail payment as the cashierless storefront slowly takes root and young shoppers don't want to be bothered with even the credit card transaction time. Retail Customer Experience reached out to Mike Rittler, general manager of retail card services and personal lending at TD Bank, to get his perspective on retail POS, trends, consumer expectations and the retail purchase experience.
Article | February 10, 2020
Consumer attention is shifting. Brick-and-mortar stores must now compete with e-retailers as customers spend more time online, thanks to targeted ads and personalized deals. As noted by Digital eCommerce, online sales rose almost 18 percent last year to $3.46 trillion worldwide and are on track to top $892 billion across the U.S. in less than two years. This shift has alerted most brands to the need for a retail evolution to ensure ongoing success. With e-commerce sales still accounting for just under 10 percent of retail revenues, businesses have an opportunity to boost sales and raise their brand profile — if they can reliably capture consumer interest. One solution: effective and engaging digital signage. Retailers Can Capture Crucial In-Store Moments To capture attention and drive conversion, businesses must capitalize on what Google calls micro-moments, when customers leverage their mobile devices to discover more information, find a price or pinpoint a vendor online.
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