8 Types of Retail Experiences That Keep Customers Coming Back

| April 22, 2019

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Advice on “improving the retail customer experience” gets thrown around a lot these days, mainly because consumers can literally shop from anywhere. In an age where players like Amazon are enabling people to purchase products with a tap of a button, brick-and-mortar retailers need to step up their game and offer experiences that people can’t get online or on their phone. The answer will vary from one retailer to the next. The “right” customer experience strategy will depend on your products, your store, and your shoppers. It’s essential that you know all three like the back of your hand so you can come up with the best retail experiences possible. Need inspiration on how to do that? Here’s a roundup of the types of experiences that keep shoppers coming back. Check them out and see if you can find ideas to implement in your own stores. 1. Treasure hunts. One thing that gets people into a store is the excitement that comes with seeing a great product or deal. That’s why treasure hunt experiences are so powerful (and addictive!). When people know that they’ll come across amazing offers and products and that those items won’t be around for long, shoppers will be more likely to convert on the spot.

Spotlight

Celerant Technology

Celerant is a leading provider of innovative end-to-end retail commerce software that maximizes business growth and efficiency for startup to enterprise businesses. We supplement the power and simplicity of our retail commerce software for in-store and eCommerce with an experienced team, online marketing services, industry-specific functionalities and features, and flexible pricing models to enable retailers to focus on their business, not their software.

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