7 Retail Stocks to Buy for Winning the Online Battle

WILL ASHWORTH | January 8, 2019

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If you’re looking for retail stocks to buy that are winning online, Children’s Place (NASDAQ:PLCE) ought to be at the top of your list. However, before you rush to your computer to place your buy, it’s important to understand the retailer’s e-commerce success has come at a short-term cost. On Dec. 6, it announced its third-quarter results. Among the usual numbers in its press release was a 38% increase in digital sales along with a 9.5% increase in same-store sales.That was the good news. The bad news was that its costs were higher in the quarter due to the extra expense of fulfilling online orders from its stores rather than its distribution center.“[T]he outsized growth of our digital business has caused low levels and stock-outs of e-commerce inventory, and has forced us to make brick-and-mortar inventory available to our digital customers online in order to meet their demand,” said Chief Financial Officer Michael Scarpa on its earnings conference call. “The fulfillment costs associated with ship-from-store and the fulfillment of store inventory carries a higher cost per unit than shipments made via our distribution center.”

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The Home Depot

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