7 Retail Analytics Trends Shaping the Industry

RAMESH ILANGOVAN | October 29, 2017

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The adoption of retail analytics solutions is increasing rapidly as more retailers worldwide are realizing significant returns from using BI and analytics platforms and services. It is, therefore, no surprise that the global retail analytics market is expected to double in size during 2015–2020 and total a whopping $5.1 billion by 2020. The retail space is evolving with an increasing focus on machine learning and disruptive innovation. For instance, Sailthru revealed in its report that during 2017 and the years following, retailers intend to leverage artificial intelligence capabilities to up their marketing game. That said, below is BRIDGEi2i’s infographic highlighting the biggest retail analytics trends that are impacting the industry and will continue to gain prominence in the coming years.

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