7 digital retail personalization tactics to take

JIM BARNES | August 24, 2018

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Today's customers have more choices than ever and will choose to shop with retailers that make them feel valued time and time again. For those retailers that understand the customer's happiness is the way to remain relevant, transforming digitally to deliver personalized, seamless customer experiences is a must. Gone are the days of siloed advertisements and one-size fits all promotion. Fortunately, today's opportunities to personalize online experiences beyond just a purchase are numerous.So, what is digital retail personalization? Retail personalization is a strategy that seeks to build brand loyalty by presenting compelling experiences to customers based on their likes and wants. Personalization requires retailers to have a deep understanding of individual customers, which demands a strong data strategy. Retailers who get personalization right drive deeper customer loyalty while increasing sales.In this article, we'll look at seven tactics to enhance customer experience through digital retail personalization by establishing relationships using customer data, email campaigns, product recommendations and more.

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