6500 Clarks staff to teach children literacy skills as they fit their shoes

BEN STEVENS | January 30, 2019

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Clarks has launched a government-backed initiative which will see some 6500 staff teach children language skills as they fit their shoes.As part of a government scheme designed to improve early language and literacy skills, thousands of Clarks staff will be trained to develop children’s vocabulary and social skills while they’re in store.The government will pay for the training, and other retailers including WHSmith and Lego have also signed up for the scheme. According to study conducted by the Oxford University Press last year, more then 40 per cent of five and six-year-olds don’t know enough words to do well in school, while another study by the National Literacy Trust found that 7.1 million adults have poor literacy skills.

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