6 Ways to Improve Ecommerce Site Search

SHAWN ARNOLD | November 23, 2018

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Site search is arguably the most important area when it comes to user experience. B2B items, especially, are often complex; buyers don’t have time to hunt for products.In this post, I’ll offer a few practical action steps for improving site search on your ecommerce site  B2B and B2C.There are three options for buyers to find products on an ecommerce site. Keyword search occurs when a buyer uses the search bar to find products. Keywords can be anything, from terms relating to products or categories to specific part numbers UPC, MPN, EAN, internal, competitive, and industry-specific. Misspellings. Users will misspell words as they search. It’s up to merchants to decide how tolerant site search should be with misspellings. “Edit distance” determines how many letters in a word can be replaced by other letters to determine search matches. An edit distance of 2 could show “book” in the results for the search term of “back.” That scenario would increase the number of results, and decrease the relevancy.

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At Forever 21, style isn’t dictated…It’s inspired. Forever 21 is the leading fashion retailer of the latest trends and the season’s hottest styles at can’t-resist-prices. U.S. and international locations stay true to the fast-fashion destination’s iconic store aesthetic giving fashion fans all over the globe the unforgettable shopping experience that is the one and only Forever 21.

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