6 Tips for Retailers Battling the ‘Amazon Effect’

ANDY DUBICKAS | October 29, 2019

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With The New York Times reporting that nearly 6,000 storefronts will shutter in 2019, how can retailers avoid being added to the growing total? For many, taking on the “Amazon effect” will be critical. The “Amazon effect” refers to the ongoing disruption in retail and rising consumer expectations driven by e-commerce. Some of the most significant changes that Amazon.com has had on consumer expectations are related to one-click ordering, free shipping, faster delivery, and extraordinary customer service. The online retail giant has also driven physical retailers to make in-store shopping a more compelling experience for consumers. If a retailer can’t meet these standards, both online and offline, it’s harder for it to convert consumers into customers.

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Rue La La

Ready for the most memorable – and stylish – experience of your professional career? Then join us at Rue Gilt Groupe. Combining two complementary brands, Rue La La and Gilt, we are the premier off-price e-commerce portfolio company. Our high-end, flash-sale model has disrupted the retail industry and offers more than 20 million members access to coveted designers. We believe in fashion for all and in inspiring our customers to express their personal style.

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