6 Tips for Retailers Battling the ‘Amazon Effect’

ANDY DUBICKAS | October 29, 2019

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With The New York Times reporting that nearly 6,000 storefronts will shutter in 2019, how can retailers avoid being added to the growing total? For many, taking on the “Amazon effect” will be critical. The “Amazon effect” refers to the ongoing disruption in retail and rising consumer expectations driven by e-commerce. Some of the most significant changes that Amazon.com has had on consumer expectations are related to one-click ordering, free shipping, faster delivery, and extraordinary customer service. The online retail giant has also driven physical retailers to make in-store shopping a more compelling experience for consumers. If a retailer can’t meet these standards, both online and offline, it’s harder for it to convert consumers into customers.

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Consumer Truth is a specialized consumer insights & strategy agency that promote a "people-based"​ culture among organizations and & insightful mindset in the marketing setting. Through psychology based techniques & methods, Consumer Truth explore consumers deep feelings, beliefs & behaviors (human truths), deliver actionable insights and develops insightful planning frameworks for brands & companies in LATAM

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Spotlight

Consumer Truth - Insights & Strategy

Consumer Truth is a specialized consumer insights & strategy agency that promote a "people-based"​ culture among organizations and & insightful mindset in the marketing setting. Through psychology based techniques & methods, Consumer Truth explore consumers deep feelings, beliefs & behaviors (human truths), deliver actionable insights and develops insightful planning frameworks for brands & companies in LATAM

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