6 Retail Tech Trends That Go Beyond Competing Against Amazon

DSN STAFF | January 21, 2019

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According to a recent article by Forbes, technology to compete against a disruptive Amazon will continue to be central to the retail play of 2019.However, it isn’t the only thing driving what will makes retailers’ tech shopping list. While you can expect to see more holographic 3D images at malls and stores to wow you, the following six trends from last week’s National Retail Federation’s annual “Retail’s Big Show” will have a more lasting impact.More cloud-connected machines, part of the IoT (Internet of things) buzz, are coming to stores.As Starbucks baristas gave out free samples at a makeshift coffee station inside a Microsoft booth, screens behind them displayed data like how many cups the machines had brewed. This arrangement was no coincidence: Starbucks has teamed up with Microsoft to connect its coffee and other machines to the cloud via Microsoft’s Azure Sphere IoT system.Why is this initiative relevant? When Starbucks introduces a drink recipe, it would now be able to remotely update all its connected devices, a faster alternative to manually delivering a USB drive that’s inserted into the machine hardware before a barista can make that new espresso drink, for instance, a Microsoft spokesperson said at the booth. Starbucks also can instantly track and aggregate sales and other data and see what’s popular with consumers when and where.

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