6 Reasons Retail Brands Should Invest in Corporate Social Responsibility

| April 30, 2018

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At the Shoptalk retail show in Las Vegas, Narayan Iyengar, SVP, digital and ecommerce for Albertsons Companies, explained that the company can’t “out-Amazon Amazon.” Instead, Albertsons plans to focus on highlighting its ties to local communities.For most of the history of retail, such ties have been strong. Before the first enclosed mall went up in Minneapolis in 1956, most shopping happened on Main Street, in stores with roots to the local community.In 2018, though, a good portion of retail occurs online (especially in the awareness and research phase of the customer journey), and Amazon takes the lion’s share of those sales. For brick-and-mortar, national retail chains dominate the landscape. A 2017 analysis showed that about 70% of grocery shopping occurs at national chains. While the retailers years ago might have had more of a stake in local communities, for many workers, national chains are anonymous places to work that view their employees as interchangeable.

Spotlight

CENTAUR

With more than 35 years in the market, Centauro is the largest multi-channel sports products network in Latin America. The company now has 188 stores, spread across more than 20 Brazilian states, in addition to e-commerce (centauro.com.br). The company offers personalized services and experiences for each consumer profile, assisting in the buying process and democratizing the sports practice in the country. With a multichannel model, it is consumers who determine when, where and how they want to taste, buy and receive products. Headquartered in São Paulo, Centauro employs more than 6,000 employees.

OTHER ARTICLES

Top 6 Best Retail POS Systems For 2020

Article | April 16, 2020

A retail POS system is a system that includes customer display, barcode scanner, receipt printer, cash drawer, monitor, computer, and debit/credit card reader. POS systems offer the functionalities of CRM to interact with the customers or integration with an existing CRM system, sending of email & text messages, loyalty reward program, updating contact records, and functions for setting an appointment.

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Top emerging technologies transforming the retail experience

Article | April 16, 2020

Due to the latest technology innovations to hit the market, today's retail environment is changing at an unprecedented rate. From robots that can identify shoppers' purchasing habits to immersive virtual reality experiences and the increased popularity in BOPUS, the shopping experience has dramatically evolved in recent years. Consider this: if the average shopper were to hop into a DeLorean time machine, travel back in time to the early 1990s and shop for a sweater; they wouldn't be able to shop online or through a mobile app. Instead, they'd be forced to drive from store to store, aimlessly perusing through aisles and asking sales associates to check store inventory stock via a paper ledger. That shopper would quickly realize just how big of a difference technology makes in the shopping experience.

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Clorox responds to gouging on amazon, turns off ads as cleaning wipes run low

Article | March 11, 2020

Clorox has stopped advertising on Amazon because its products have sold out, with shoppers having rushed to grab any disinfectant wipes available during the coronavirus outbreak. On Wednesday, Clorox confirmed that as stores of its cleaning products dry up online, it has pulled back on advertising—an example of how the COVID-19 pandemic can create ripple effects throughout retail, advertising and beyond. Clorox also is contending with third-party sellers taking its products and selling them for exorbitant prices, part of a gouging spree that has played out online and in stores ever since consumers began hoarding products like disinfectant wipes, toilet paper, food and other goods.

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Startup Fast raises $20M to streamline e-commerce checkout

Article | April 2, 2020

Fast, a digital login and checkout company, announced last week that it raised $20 million in Series A funding led by Stripe, with additional participation by Index Ventures and Susa Ventures. The funding will enable the company to introduce Fast Checkout, a one-click purchase product for e-commerce, internationally and to expand its product and engineering teams, the company said in a statement. The company will unveil Fast Checkout, a tool which allows consumers to complete purchases with a single click on any browser, platform or device, "in the coming weeks," per the announcement.

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Spotlight

CENTAUR

With more than 35 years in the market, Centauro is the largest multi-channel sports products network in Latin America. The company now has 188 stores, spread across more than 20 Brazilian states, in addition to e-commerce (centauro.com.br). The company offers personalized services and experiences for each consumer profile, assisting in the buying process and democratizing the sports practice in the country. With a multichannel model, it is consumers who determine when, where and how they want to taste, buy and receive products. Headquartered in São Paulo, Centauro employs more than 6,000 employees.

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