6 Mobile-First Ways to Keep Shoppers in Your Store

| July 4, 2018

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In the U.S. specifically, apps accounted for 68% of transactions on mobile devices and 71% of mobile sales from committed advertisers (retailers and brands that used retargeting technology).

Spotlight

The TJX Companies, Inc.

The TJX Companies, Inc., the leading off-price retailer of apparel and home fashions in the U.S. and worldwide, is ranked 85 among Fortune 500 companies. At the end of 2017*, the Company had over $35 billion in revenues, more than 4,000 stores in 9 countries, 3 e-commerce sites, and approximately 249,000 Associates.

OTHER ARTICLES

WeWork To Sell Iconic NYC Building To Amazon

Article | March 12, 2020

Amazon’s New York expansion plans will now include the former Lord & Taylor building in downtown Manhattan, as the eCommerce company announced that it will purchase the storied building from office sharing startup WeWork, according to the New York Post. The price tag on the building, famous for being the former New York hub for the shopping retailer, is in excess of $1 billion. The building’s current owner is WeWork, which has been having a difficult time as of late after a failed IPO and then the need for a bailout from SoftBank later. The building has 12 stories. It was sold to WeWork in 2017 for $850 million on the basis that it would become the WeWork headquarters.

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How Retailers Can Utilize In-Store Digital Signage

Article | February 10, 2020

Consumer attention is shifting. Brick-and-mortar stores must now compete with e-retailers as customers spend more time online, thanks to targeted ads and personalized deals. As noted by Digital eCommerce, online sales rose almost 18 percent last year to $3.46 trillion worldwide and are on track to top $892 billion across the U.S. in less than two years. This shift has alerted most brands to the need for a retail evolution to ensure ongoing success. With e-commerce sales still accounting for just under 10 percent of retail revenues, businesses have an opportunity to boost sales and raise their brand profile — if they can reliably capture consumer interest. One solution: effective and engaging digital signage. Retailers Can Capture Crucial In-Store Moments To capture attention and drive conversion, businesses must capitalize on what Google calls micro-moments, when customers leverage their mobile devices to discover more information, find a price or pinpoint a vendor online.

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Startup Fast raises $20M to streamline e-commerce checkout

Article | April 2, 2020

Fast, a digital login and checkout company, announced last week that it raised $20 million in Series A funding led by Stripe, with additional participation by Index Ventures and Susa Ventures. The funding will enable the company to introduce Fast Checkout, a one-click purchase product for e-commerce, internationally and to expand its product and engineering teams, the company said in a statement. The company will unveil Fast Checkout, a tool which allows consumers to complete purchases with a single click on any browser, platform or device, "in the coming weeks," per the announcement.

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5 TIPS TO NAIL YOUR VIDEO MARKETING STRATEGY

Article | March 22, 2020

Oftentimes, our social media video marketing efforts are weighed down by our own customers for the lack of thoughtful stories that can touch upon them. These are like run-of-the-mill, telling everything that the target viewers are least interested in knowing. And the heavy budgets we utilize to create a ‘so called’ powerful video is usually downcast as a no-brainer. There does exist a gap between what we do and what is expected of us. Whether it is B2B video marketing or B2C video marketing, the underlying objective of filling the gap remains the same.

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Spotlight

The TJX Companies, Inc.

The TJX Companies, Inc., the leading off-price retailer of apparel and home fashions in the U.S. and worldwide, is ranked 85 among Fortune 500 companies. At the end of 2017*, the Company had over $35 billion in revenues, more than 4,000 stores in 9 countries, 3 e-commerce sites, and approximately 249,000 Associates.

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