5 ways to personalize physical customer interactions

CHAD WAGNER, | April 10, 2019

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Personalization, which allows brands to cater to individual preferences and provide more relevant content and services based on customer behavior, has transformed the digital marketing world. In fact, consumers now expect personalized experiences in nearly every channel of marketing. But what are consumer expectations of personalization for physical interactions with retail brands? We live in a world where consumers are used to personalization in the form of targeted digital ads based on their personal search history, emails that contain up-to-the-second information about their latest interaction with a brand, and highly personalized and relevant social media messages, to name just a few. How can brand managers make a customer's physical interaction with an in-store display or a product package just as personalized?

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Makeup Geek is an exclusive online cosmetics company that focuses on providing high-quality, cutting edge products at affordable prices. Founded by Marlena Stell in 2008, Makeup Geek has two office locations: Jackson, Michigan and Sacramento, California. The business is also globally available via the internet by accessing www.makeupgeek.com.

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