5 ways that high street retailers can take on the ecommerce giants

| July 20, 2018

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In the run up to Christmas, analysts expect the percentage of online retail sales to continue to grow, from £13.7 billion in 2017 to £15.8 billion in 2018. Much of this revenue has gone to ecommerce giants, such as Amazon.Why haven’t high street retailers been able to adapt and stake a claim to increased sales? Partly it is down to a ‘them and us’ mentality between online and offline – which means the two sides of the business are not always supporting each other. But the positive news is that taking a more holistic view enables traditional retailers to exploit the advantages of a high street presence and fuse them with their ecommerce operations. If they want to fight back high street retailers need to look at five key areas in order to thrive in an increasingly blended ecommerce world: Offering click and collect helps traditional retailers maximise their hybrid model, bringing online shoppers into high street stores. And it is vital to maximise this. So don’t just view your physical shops as mere collection and drop-off points in this process, but really look at how you can drive more purchases. Optimise your store layout to increase sales, and ensure your staff are trained to support shoppers who collecting, returning or exchanging online purchases, such as by offering complementary products.

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